You need to take the time to come up with a good call to action (or CTA) for your landing page. If you come up with a lame call to action, no one is going to be motivated to turn into a lead or customer. It needs to be unique and it needs to be exciting. Think of what has worked on you and use that to your advantage.
A lot of people search for the “silver bullet,” or secret, for successful landing pages. I’m sorry to tell you that there is no silver bullet, but there are some best practices I can share with you that will help your page be successful. Understand these four best practices and watch your page explode.
Count to 15 in your head. The time it took you to get to 15 is the amount of time you have capture a viewer’s attention on your landing page. You need to make sure your landing page is visually appealing, does NOT have a lot of words, and has a strong call to action. If you don’t have these components on your page you will not succeed.
Once you start messing with custom audiences for your Facebook ads, you will be amazed at the amount of people you are reaching, because you are focusing on who is actually interested in your market. It is worth the time and it is worth the money you put into doing this, and if you do it correctly, you will end up making a lot more money than what you’re actually spending on your campaign.
Facebook pixels are just as important as the ad you are running. It is very easy to set up, and allows you to basically put a tracking device on everyone that is on your website. But don’t get caught up with that aspect, you really want to dig deeper and see what activity customers did on your website and keep that in mind so you can start retargeting the customers that need to be retargeted. Once you have started this process, you will see how quickly this helps you maintain your customers and potentially gain new ones.
Conversions are crucial. To run a successful business, you need to eat, sleep, and breathe understanding how to CONVERT people. The first step to that is getting people off Facebook or Instagram and on to your email list – their email is like gold, because you can use that to continue to market to them and nurture that lead.