Put your message in front of the right people.
The real power behind Facebook ads is the ability to create custom audiences. A custom audience ensures your message is in front of the right people. When you go to create a Facebook ad campaign, you’ll have a ton of options for what type of ad you can create: Brand awareness, traffic, reach, conversions, etc. Once you’ve picked the type of ad you’re going to run, then you start creating your custom audience.
Pro Tip: Facebook gives you the option to “use as saved audience". After you spend all your time and energy creating an audience that is perfect for you, save it, and the process for the next round of ads will be a lot easier. There’s a lot of work that goes into this but it is worth it.
When creating your custom audience, you have the ability to customize it as much as you want. You can select the radius you want your ad to extend to, what area (by city or zip code), which gender you want to target, and more. Take the time to determine who is worth targeting for your market and this method will make sure you are targeting and converting the right group of people. If you can figure out how to market to your audience, you’re going to make real money with this strategy (and this doesn’t even include all the other marketing that you’ll be doing in parallel).
Do you have the keys to unlock your market, to connect with them, to convert them? That’s the challenge, not whether or not Facebook ads work.
Once you start messing with custom audiences for your Facebook ads, you will be amazed at the amount of people you are reaching, because you are focusing on who is actually interested in your market. It is worth the time and money you put into doing this. If you do it correctly, you will end up making a lot more money than what you’re actually spending on your campaign.
If you feel like your business is in a rut and you can’t seem to get the customers you’re wanting, this is the sign you’ve been waiting for. Follow this process and you will see the benefits.
