Session fees are going to be different for headshots. You are delivering a digital file – essentially shooting and burning! Doctors, lawyers, etc. don’t have time for IPS. They are busy! Keep session fees as basic as possible. Sal explains what you should deliver and how much you should charge.
The best way to avoid clients expecting you to sell them single digital files is to not offer them. Sal recommends an all or nothing strategy when it comes to digital files.
Photographers: you are selling an impulse purchase. Emotion is involved. What is triggering clients to purchase? Sal gives some examples of brands who have considered the psychology of their clients and marketed accordingly and how you can do this in your business.