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Alicia Simpson

Shooting Clean Headshots

October 17, 2019 by Alicia Simpson

Headshots represent that person’s company and brand. Most business professionals want to keep it clean. Don’t overcomplicate things. Sal gives you some pointers on how he shoots successful headshots that clients will make clients happy.

Categories Knowledge Nuggets Tags Headshots, Photography Leave a comment

Keep Headshot Session Fees Simple

October 17, 2019 by Alicia Simpson

Session fees are going to be different for headshots. You are delivering a digital file – essentially shooting and burning! Doctors, lawyers, etc. don’t have time for IPS. They are busy! Keep session fees as basic as possible. Sal explains what you should deliver and how much you should charge.

Categories Knowledge Nuggets Tags Headshots, Pricing, Sales, Session Fees Leave a comment

How to Get Brides to Book You at a Bridal Show

October 8, 2019 by Alicia Simpson

Get ready to take notes, because in this video Sal shares exactly what he says to close sales at bridal shows. Sal’s upfront, structured method is a sure way to lock the deal in.

Categories Knowledge Nuggets Tags Bridal Shows Leave a comment

How to Get the Most Out of Bridal Shows

October 8, 2019 by Alicia Simpson

Bridal shows can be a huge success, but what does that mean? Let Sal help you set the bar so you aren’t wasting your time.

Categories Knowledge Nuggets Leave a comment

How to Find A Good Bridal Show

October 8, 2019 by Alicia Simpson

You have to use your time wisely and go to the bridal shows that will give you the results you want. What time of the year should you go? How many attendees is a good number? Sal has the answers.

Categories Knowledge Nuggets Tags Bridal Shows Leave a comment

Value The Business You Are In

October 2, 2019 by Alicia Simpson
Sometimes, you are not your own client. Can you still sell photography at a price you wouldn't pay?

Sometimes, you are not your own client. Just because you wouldn’t spend big money on a wedding shoot doesn’t mean your client wouldn’t. You need to get over that to be successful in the photography industry. Don’t be afraid to ask for big sales.

Categories Knowledge Nuggets Tags Pricing, Psychology, Sales Leave a comment

Don’t Want to Sell Single Digital Files? Don’t Offer Them.

October 2, 2019 by Alicia Simpson

The best way to avoid clients expecting you to sell them single digital files is to not offer them. Sal recommends an all or nothing strategy when it comes to digital files.

Categories Knowledge Nuggets Tags Digital Files, Pricing, Sales Leave a comment

Sales & Psychology Go Hand-In-Hand

September 23, 2019 by Alicia Simpson

Photographers: you are selling an impulse purchase. Emotion is involved. What is triggering clients to purchase? Sal gives some examples of brands who have considered the psychology of their clients and marketed accordingly and how you can do this in your business.

Categories Knowledge Nuggets Tags Client Experience, In-Person Sales, Psychology Leave a comment

Want Bigger Sales? Give Clients an Experience.

September 23, 2019 by Alicia Simpson

While pictures might be the product you sell, the experience tied to the photoshoot is truly what activates big sales. Sal explains how he provides an experience for his clients and how this factors in to his success at in-person sales.

Categories Knowledge Nuggets Tags Business, In-Person Sales Leave a comment

How to Target Brand-Aware Clients

September 23, 2019 by Alicia Simpson

Sal shows you how you can target your marketing to clients who are brand aware. Don’t waste your time on clients who don’t care. Identify a signature style of photography and marketing and keep them coming.

Categories Knowledge Nuggets Tags Branding, Marketing, Messaging, Target Audience Leave a comment
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