Alicia Simpson 
Do you know what Core Web Vitals are? Is your site ready? In this episode of website critiques, Sal goes over this latest change to Google’s ranking system, reviews member websites and talks about other best practices you can implement in your own site design.
Want to ramp up on weddings in 2021? In this webinar Sal lays out 6 strategies you can use to get more wedding clients in your doors.
See how Sal runs an on-location senior shoot, from lighting and posing to locations with instructional video from our past 4-5 senior influencer shoots!
Tune in for a real IPS session with a REAL SCP senior client! See the entire sales session from beginning to end: selling, addressing objections, and more.
In this video, we talk about the video production on our recent Senior Influencer shoots. Shooting for social media with our phones, unexpected success with Instagram Reels, shooting with a DSLR for a polished marketing video, and more. This is applicable to ALL genres – not just seniors!
This week, Sal critiques YOUR marketing: postcards, landing pages, Facebook ads, copy editing, etc.
In part 2 of senior marketing, Sal dives deeper into the timeline your senior marketing should follow and what channels to use. He covers direct mail, ambassadors, the 75% off sale, Facebook, social media, and vendor partnerships.
