Alicia Simpson 
Headshots represent that person’s company and brand. Most business professionals want to keep it clean. Don’t overcomplicate things. Sal gives you some pointers on how he shoots successful headshots that clients will make clients happy.
Session fees are going to be different for headshots. You are delivering a digital file – essentially shooting and burning! Doctors, lawyers, etc. don’t have time for IPS. They are busy! Keep session fees as basic as possible. Sal explains what you should deliver and how much you should charge.
Get ready to take notes, because in this video Sal shares exactly what he says to close sales at bridal shows. Sal’s upfront, structured method is a sure way to lock the deal in.
Bridal shows can be a huge success, but what does that mean? Let Sal help you set the bar so you aren’t wasting your time.
You have to use your time wisely and go to the bridal shows that will give you the results you want. What time of the year should you go? How many attendees is a good number? Sal has the answers.
Sometimes, you are not your own client. Just because you wouldn’t spend big money on a wedding shoot doesn’t mean your client wouldn’t. You need to get over that to be successful in the photography industry. Don’t be afraid to ask for big sales.
The best way to avoid clients expecting you to sell them single digital files is to not offer them. Sal recommends an all or nothing strategy when it comes to digital files.
Photographers: you are selling an impulse purchase. Emotion is involved. What is triggering clients to purchase? Sal gives some examples of brands who have considered the psychology of their clients and marketed accordingly and how you can do this in your business.
While pictures might be the product you sell, the experience tied to the photoshoot is truly what activates big sales. Sal explains how he provides an experience for his clients and how this factors in to his success at in-person sales.
Sal shows you how you can target your marketing to clients who are brand aware. Don’t waste your time on clients who don’t care. Identify a signature style of photography and marketing and keep them coming.
