Alicia Simpson
Email Marketing Part 1: Collecting Names & The Value of Your List
In part one of Email Marketing, Sal talks about the value of owning your own list of contacts, lead magnet ideas for weddings, boudoir, and family photographers, and how often you should be emailing your list. In Part 2, he’ll talk about WHAT to send to them!
How to Create & Film Content For Your Business
Sal talks about video content for your photography business and 3 different ways to create it, depending on how it’s being used. From reels to fully produced and scripted commercials.
Tools & Techniques for Advanced Editing & Retouching
Sal goes over techniques for retouching like Generative Fill in Photoshop, using Evoto, and how he uses Lightroom and Photoshop together.
Image Critiques: Episode 4
In this episode Sal critiques YOUR images! See what’s right, what’s wrong, and use the feedback to make your own photography better while you’re shooting and editing your own work.
Facebook Marketing: How To Target The Right People in 2023
Sal goes in to Facebook Ads Manager and shows how targeting your audience has changed. He shows how he would target an audience for wedding & family ad campaigns, and also touches on changes to seniors and boudoir. He also goes over features that have changed, like the “exclude” feature.