Alicia Simpson 
Marketing is something that always needs to be happening, every hour, every day. All the time. I see it as simple as this: when I’m marketing, I’m making money, and when I’m not, I’m not. It is THAT simple. You have to understand that marketing is how you keep your business in front of the public. Don’t let it go overlooked.
Moving to a new city? Breaking in to a new market? Recognition marketing campaigns are one of my favorite things to do in these situations. In a nutshell, the messaging for this campaign is that you are expanding your business, rebuilding your portfolio, and in return, giving your clients one free print and a great experience. It’s simple, people love to be part of it, and most importantly IT WORKS. Let’s dive in.
Bundles are better for your business. I can’t stress this enough. This makes the customer experience so much easier, and that’s what we want as business owners, right?
You are not in business to please everyone. You are in business to make money, and bundles will produce more profit. This is all part of consumer behavior, and you’ll see countless companies bundling their goods and services. News flash: This is not a coincidence.
Is your pricing sending a signal people aren’t responding to?
Signaling is toxic. You should want more for your business. Stop convincing yourself that “no one in your area can”, or that “clients can’t.”
At the end of the day, people have money for what they want to have money for. Instead of banging your head against a wall and trying to sell to people who “can’t”, find the clients who can by improving your marketing. Bridge the gap between the products, services, and experiences you’re selling, and the people who actually want to buy it.
Do not get wrapped up in the word, “investment.” No one will be investing in your business when they are purchasing your goods or services. Using cheesy words like this will not give your potential customers a good feeling.
Imagine having the term, “investment” presented every time you went to purchase something. That would terrify the crap out of me. If you are wanting to add more value to your studio, presenting the purchase price as an investment is not the way to go.
The average lifespan for a piece of direct mail is 17 days, compared to the average lifespan for your email, which is 2 seconds. Yes you heard me right, it takes no less than 2 seconds for someone to press the delete button on email. I do it and I know you do it too. We can’t help it. The difference between the two? People like tangible. They like having that piece of mail in their hand, they like being able to hold it, feel it, open it; it’s all about the experience.
