“I'm restarting my studio."
“I'm in a new area!"
“I'm just getting started."
“Nobody knows who we are!"
Is this you? Welcome to recognition marketing.
This type of campaign is one of my favorites. People are always excited to be part of it. The concept is simple. The messaging is:
- you’re expanding your marketing,
- expanding your business,
- rebuilding your portfolio
Let’s say we are marketing to seniors.
“Hey everybody, I’m rebuilding our senior portfolio. I’m looking for five teens that are fashion-forward, trendy, and looking to have an amazing experience or love having their picture taken.”
The language is super simple and that’s the point. In return, the teens that respond to your advertisement are going to get one free 11×16 print for their time. And, of course, you’re going to give them an incredible experience. You’re also going to bring them in to try to sell more product.
That is the concept in and of itself. It is no more complicated than that.