A vendor relationship is the best way to get closer with the people that are already in your industry’s inner circle. What your main focus has to be is understanding the relationship between what you are giving, and what you are getting back from the vendor. Once this relationship is established, you can start to work on cross promotions.
Marketing is something that always needs to be happening, every hour, every day. All the time. I see it as simple as this: when I’m marketing, I’m making money, and when I’m not, I’m not. It is THAT simple. You have to understand that marketing is how you keep your business in front of the public. Don’t let it go overlooked.
Moving to a new city? Breaking in to a new market? Recognition marketing campaigns are one of my favorite things to do in these situations. In a nutshell, the messaging for this campaign is that you are expanding your business, rebuilding your portfolio, and in return, giving your clients one free print and a great experience. It’s simple, people love to be part of it, and most importantly IT WORKS. Let’s dive in.