You need to encourage your customers to leave reviews. Give your customers a voice, let them have the chance to comment on how they felt their experience was. Most likely, you will get positive feedback (if you’re running your business correctly), but every so often when those negative reviews show up, they will get lost in all the positive ones.
Here Sal dives into how to avoid bad reviews from the start. It all centers around managing expectations. If you can manage your clients’ expectations, you will stop 90% of bad reviews from happening in the first place. Figure out what the pain points in your customer journey are, and build a process for clear communication around those pain points.