The Perfect Time to Market for Glamour
In this clip, Sal gives you his thoughts on marketing for Glamour this Fall. Get started for Black Friday and keep your eyes on Valentine’s Day.
Day: September 3, 2019
To Santa or Not to Santa?
In this clip, Sal takes you through whether or not it is a good option for your studio to offer Santa photo sessions. If your answer is yes, he tells you how you can pull it off.
Failing Costs Money
In order to make money, you have to spend it. If you’re low on funds, that can seem daunting. In this clip, Sal shares his experience on how he had the balls to invest in marketing when he was just starting out.
What You WANT to Do vs. What You NEED to Do
It’s so important to dedicate your time to business, even if this means giving up creative shooting time. Sal gives examples from his busy life and how he balances creative and administrative work.
Make It Easy to Say Yes
Think like a consumer. In this clip, Sal gives you multiple ways to get potential clients to say yes with simple landing pages, emails without too many words, ads that make sense, and multiple ways to respond.
When Should You Run a Senior Photography Campaign?
In this clip, Sal discusses the best time of the year to start a senior campaign. He gives examples of ways to market; specifically, how to use direct mail, what to send and when.
