Bundles are better for your business. I can’t stress this enough. This makes the customer experience so much easier, and that’s what we want as business owners, right?
You are not in business to please everyone. You are in business to make money, and bundles will produce more profit. This is all part of consumer behavior, and you’ll see countless companies bundling their goods and services. News flash: This is not a coincidence.
Is your pricing sending a signal people aren’t responding to?
Signaling is toxic. You should want more for your business. Stop convincing yourself that “no one in your area can”, or that “clients can’t.”
At the end of the day, people have money for what they want to have money for. Instead of banging your head against a wall and trying to sell to people who “can’t”, find the clients who can by improving your marketing. Bridge the gap between the products, services, and experiences you’re selling, and the people who actually want to buy it.
