Photographers: you are selling an impulse purchase. Emotion is involved. What is triggering clients to purchase? Sal gives some examples of brands who have considered the psychology of their clients and marketed accordingly and how you can do this in your business.
While pictures might be the product you sell, the experience tied to the photoshoot is truly what activates big sales. Sal explains how he provides an experience for his clients and how this factors in to his success at in-person sales.
Sal shows you how you can target your marketing to clients who are brand aware. Don’t waste your time on clients who don’t care. Identify a signature style of photography and marketing and keep them coming.
