Here’s the bottom line. Just because someone has money doesn’t mean they’re your client. And just because someone is broke doesn’t mean they’re not your client. Everyone spends their money on the things they value. The trick is connecting with the people that value your products and services.
One of the basic building blocks of pricing is price elasticity. As a photographer, you have to understand the market you’re playing in and how that affects your ability to raise and lower prices. In this video, Sal dives in to what price elasticity means and how you can leverage it in your business.
When it comes to your pricing and packages, the most important thing you can do is keep it simple. In this video, Sal covers the ideal number of packages, basics of pull-through, and how to get clients out of the base package and in to the top.
