“Investment” is the Stupidest F*cking Word When it Comes to Your Pricing
Do not get wrapped up in the word, “investment.” No one will be investing in your business when they are purchasing your goods or services. Using cheesy words like this will not give your potential customers a good feeling.
Imagine having the term, “investment” presented every time you went to purchase something. That would terrify the crap out of me. If you are wanting to add more value to your studio, presenting the purchase price as an investment is not the way to go.
