Pricing & Packaging: Adding New Products for 2021

This week, Sal talks about how to add new products to your price list and incorporate them into your packages, and shows some new items he will be offering to SCP clients in 2021.

• How and where to add new products to your price lists
• Creating a “Signature Collection” in your a la carte price list for more elevated products
• Calculating cost of goods for a la carte items vs package prices
• Album upgrades
• Print upgrades: standard finish vs deep matte
• Upgrades to canvas, metal & acrylics – the H&H Edge Collection
• Framing: in-house, adding pre-framed products from a lab, and sending clients to Michaels/Hobby Lobby to frame

• H&H Edge Collection Products
• Salvatore Cincotta Collection albums
• Easels for mounted prints (Displays2Go)
• Printing supplies (Lexjet)
• Price list InDesign template