You got questions, we got answers. This week Sal answers member questions live and covers a variety of topics from delivering digital files, to calculating cost of goods, to setting expectations with clients around digital files and delivering retouched images.
  • Where to share a senior model call and how to respond to inquiries
  • Sal’s family price list vs. senior price list
  • How do you respond when clients say digitals are too expensive?
  • How to communicate with previous clients after you stop providing digitals in your packages
  • How do you retarget when you have multiple ads for different genres running?
  • Should you still do direct mail when USPS is experiencing delays?
  • Should you ever move away from 15-20% Cost of Goods? How Sal calculates cost of goods in package pricing vs a la carte pricing.
  • Pricing guide for headshots: different prices for hair and makeup? Studio vs Outdoors?
  • Selling to two different clients during the same IPS session
  • How to tell if your Facebook Ads are successful – what data means it did well?
  • When and how do you explain to wedding clients that they don’t get digitals in their engagement session?
  • During IPS sessions, do you show proofs or final edits?
  • Do you retouch all photos when a client buys the digitals?
  • Sal’s lighting and sound setup for Level Up webinars
  • Sal’s opinion on referring business to local shoot and burn photographers

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