Marketing Mix: Seniors
- Track: Senior Photography
- Tags: Direct Mail, Facebook, Facebook Ads, Facebook Marketing, Marketing, Marketing Plans, Senior Rep Program, Seniors
- Air Date: May 19, 2022
- Senior marketing plan for 2022 – what we’re doing since we’re behind schedule.
- Senior Ambassadors
- The 48-hour sale
- Running a big sale without ambassadors to get the word out for you
- Honoring the sale for early or late callers
- Schedule of other sales for May-September (75, 50, 40, 30 etc)
- Direct Mail – magazines vs traditional cards
- Facebook advertising – lead forms for parents & lead form-style landing pages for kids
- How we’ve changed our strategy since we can no longer target teens with lead forms on Facebook.
- Drip email sequences to get parents on a phone call.
- Texting leads to get a phone call/shoot on the books.
- Creating a SIMPLE mobile-first page for teens
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