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Facebook Marketing 101: Creating Your First Ad
Track:
Facebook Ads & Landing Pages
Air Date: October 9, 2020
Description
Lost on how to create a Facebook Ad? In this webinar, Sal shows you step by step how to create your first campaign, ad set, and ad in ad manager.
Topics Covered
Installing the Facebook Pixel and checking that it’s working
How Facebook Pixel Events work
A look at Sal’s past Facebook Ad campaigns
Navigating the Facebook Ad Manager interface
Campaigns vs. Ad Sets vs. Ads
What metrics are most important?
Defining your audience
Selecting ad placements
The #1 mistake: optimization & delivery
Duplicating your first ad to save time
Related Links
Facebook Pixel Helper
Level Up Campaign Services
Facebook Ad Manager
Facebook Lead Forms
AIDA
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