Facebook Marketing 101: Creating Your First Ad

Lost on how to create a Facebook Ad? In this webinar, Sal shows you step by step how to create your first campaign, ad set, and ad in ad manager.
  • Installing the Facebook Pixel and checking that it’s working
  • How Facebook Pixel Events work
  • A look at Sal’s past Facebook Ad campaigns
  • Navigating the Facebook Ad Manager interface
  • Campaigns vs. Ad Sets vs. Ads
  • What metrics are most important?
  • Defining your audience
  • Selecting ad placements
  • The #1 mistake: optimization & delivery
  • Duplicating your first ad to save time

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