Facebook Marketing 101: Creating Your First Ad

Lost on how to create a Facebook Ad? In this webinar, Sal shows you step by step how to create your first campaign, ad set, and ad in ad manager.

• Installing the Facebook Pixel and checking that it’s working
• How Facebook Pixel Events work
• A look at Sal’s past Facebook Ad campaigns
• Navigating the Facebook Ad Manager interface
• Campaigns vs. Ad Sets vs. Ads
• What metrics are most important?
• Defining your audience
• Selecting ad placements
• The #1 mistake: optimization & delivery
• Duplicating your first ad to save time

• Facebook Pixel Helper
• Level Up Campaign Services
• Facebook Ad Manager
• Facebook Lead Forms
• AIDA