The Importance of High-Level Editing for Better Marketing & Sales

Does editing really help your brand or sales? The answer is 100% yes, and this week Sal talks about the different levels of editing and how you can use it to stand out.
  • What is “editing”?
  • Different levels or stages of edits: SOOC, Color Corrected, Grading/Stylizing/Toning, Beauty Retouching, Defect Removal, and Enhancements.
  • Top editing mistakes
  • What do your clients want?
  • Sal’s personal philosophy and strategy with editing.
  • Homework: take note of ads that have an impact on you and what you like about them, revisit & update your website with polished & consistent images

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