The Importance of High-Level Editing for Better Marketing & Sales
- Tags: Branding, Editing, Outsourcing, Workflow
- Air Date: December 10, 2020
Does editing really help your brand or sales? The answer is 100% yes, and this week Sal talks about the different levels of editing and how you can use it to stand out.
- What is “editing”?
- Different levels or stages of edits: SOOC, Color Corrected, Grading/Stylizing/Toning, Beauty Retouching, Defect Removal, and Enhancements.
- Top editing mistakes
- What do your clients want?
- Sal’s personal philosophy and strategy with editing.
- Homework: take note of ads that have an impact on you and what you like about them, revisit & update your website with polished & consistent images
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