Strategy Session: Going from Engagement to Booked Wedding

This week Sal talks about the wedding customer journey. We cover how brides find photographers, what kinds of information they’re reading about while planning their weddings, how to evaluate and adjust your marketing, and how to run an enter to win campaign.

• Getting found via SEO vs referrals
• Sal goes over an article on brides.com to showcase what brides see when they’re planning their wedding, and how you can use this knowledge in your meetings with brides.
• Getting referrals for weddings
• Booking brides from bridal shows
• Expectations vs Reality with marketing
• How to evaluate marketing plans: what went right, what went wrong, what do we need to adjust?
• Enter to Win Campaigns: how to run them

• Session tracking Template: https://levelupsal.com/bonus-content/
• Wedding Stats: https://levelupsal.com/2021-wedding-strategies/