226 West State Street O’Fallon, IL. 62269
Tips for making headshots and commercial work a larger part of your business and an action plan for marketing and advertising.
- Recap of the opportunity in headshots
- Recap of Sal’s headshots subdomain
- Shooting in studio vs on location
- What type of images headshot clients get: full res, web res, full color, black & white
- Pricing for headshots
- Licensing headshots vs commercial images
- What if someone gets a headshot then wants to use the image commercially?
- PLUS system for licensing
- How do we go after headshots this spring?
- Direct mail
- Facebook campaigns
- Targeting everyone for headshots vs. specific industries (doctors, lawyers, real estate agents)
- Working with your local chamber of commerce – headshot refresh
- Potential headshot marketing campaigns
- Using headshots as a gateway drug for more commercial work
- An action plan to execute now
- Workflow for shooting headshots
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