Spring Headshots

Tips for making headshots and commercial work a larger part of your business and an action plan for marketing and advertising.

• Recap of the opportunity in headshots
• Recap of Sal’s headshots subdomain
• Shooting in studio vs on location
• What type of images headshot clients get: full res, web res, full color, black & white
• Pricing for headshots
• Licensing headshots vs commercial images
• What if someone gets a headshot then wants to use the image commercially?
• PLUS system for licensing
• How do we go after headshots this spring?
• Direct mail
• Facebook campaigns
• Billboards
• Targeting everyone for headshots vs. specific industries (doctors, lawyers, real estate agents)
• Working with your local chamber of commerce – headshot refresh
• Potential headshot marketing campaigns
• Using headshots as a gateway drug for more commercial work
• An action plan to execute now
• Workflow for shooting headshots