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SEO: Optimizing Your Site for Leads
- 101: Using keywords on your site
- Image naming tips to be found in image searches
- Keyword stuffing – why you don’t have to anymore (Google is smart enough to see related terms & phrases)
- Understanding user intent: transactional or education?
- Content Marketing
- The importance of including CALLS TO ACTION on your blog posts so that users can take action after they learn.
- When to do blog posts and when to do lead magnets
- How to find content to write about
- Different types of conversion to test: specials vs name collection
- Offering printed versions of a lead magnet PDF for a fee: Sal’s Thoughts
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