SEO: Optimizing Your Site for Leads

  • 101: Using keywords on your site
  • Image naming tips to be found in image searches
  • Keyword stuffing – why you don’t have to anymore (Google is smart enough to see related terms & phrases)
  • Understanding user intent: transactional or education?
  • Content Marketing
  • The importance of including CALLS TO ACTION on your blog posts so that users can take action after they learn.
  • When to do blog posts and when to do lead magnets
  • How to find content to write about
  • Different types of conversion to test: specials vs name collection
  • Offering printed versions of a lead magnet PDF for a fee: Sal’s Thoughts

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