Foundations: making sure the basics are there in your business
Finding your brand’s voice
Forecast for Sal’s senior business and goals for 2021.
Sal’s current senior shoot workflow
Past senior session types you can use in your business
Your senior website: subdomains, updating your portfolio, making a plan to get images
Using social media during/after shoots – posts, stories, behind the scenes antics, etc.
Creating a separate Facebook page for seniors
A timeline for senior marketing of what to do and when to do it: Influencer program, direct mail, Facebook campaigns, shooting & selling, and the 75% off sale
Combining the 75% off sale with a month-long 50% off sale