Senior Marketing 2021: Part 1

  • Foundations: making sure the basics are there in your business
  • Finding your brand’s voice
  • Forecast for Sal’s senior business and goals for 2021.
  • Sal’s current senior shoot workflow
  • Past senior session types you can use in your business
  • Your senior website: subdomains, updating your portfolio, making a plan to get images
  • Using social media during/after shoots – posts, stories, behind the scenes antics, etc.
  • Creating a separate Facebook page for seniors
  • A timeline for senior marketing of what to do and when to do it: Influencer program, direct mail, Facebook campaigns, shooting & selling, and the 75% off sale
  • Combining the 75% off sale with a month-long 50% off sale

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