Senior Marketing 2021: Part 1
- Track: Senior Photography
- Tags: Direct Mail, Marketing, Senior Rep Program, Seniors, Social Media, Subdomains
- Air Date: February 26, 2021
- Foundations: making sure the basics are there in your business
- Finding your brand’s voice
- Forecast for Sal’s senior business and goals for 2021.
- Sal’s current senior shoot workflow
- Past senior session types you can use in your business
- Your senior website: subdomains, updating your portfolio, making a plan to get images
- Using social media during/after shoots – posts, stories, behind the scenes antics, etc.
- Creating a separate Facebook page for seniors
- A timeline for senior marketing of what to do and when to do it: Influencer program, direct mail, Facebook campaigns, shooting & selling, and the 75% off sale
- Combining the 75% off sale with a month-long 50% off sale
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