Senior Ambassadors 2023: Part 1

Sal makes some huge changes to his senior influencer program for 2023. In this webinar he reviews last year to see what went right and wrong, and what changes he is making to get more ROI.

• Assessment of 2022 Senior Ambassador/Influencer/Rep Program
• Overall – how the process works
• The interview process
• The give-get with your ambassadors
• The timing of what to do and when: applications, interviews, shoots, 48-hour sale, etc
• Setting up your influencers for success with talking points, graphics, and BTS images
• Streamlining your communication process
• Marketing for first-time studios starting a senior influencer program
• If you already have a senior influencer program – how can you grow it?
• NO direct mail – why?