Pricing & Packaging Critiques
- Track: Pricing & Packaging
- Air Date: October 28, 2021
This week Sal takes a look at our members’ pricing sheets from weddings to maternity to seniors & portraits and gives actionable feedback on how they (and you) can improve!
- Number of packages
- Pull-through with products
- Punish bad behavior: discount your low level packages LESS than your top packages!
- Things that will get your clients stuck on a lower level package and prevent them from going to the top!
- Profitability and cost of goods
- Things that SHOULD NOT be in your packages!
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