Google Analytics: Better Understand Your Marketing Efforts

  • Why Google Analytics has become more important in our business
  • UA (old) Google Analytics vs GA4
  • Using UTM links to track where your web traffic comes from more accurately
  • How we are using Google Analytics to track landing page views for influencers
  • How we used conversion events, UTM links, and traffic analysis in ad campaigns for ShutterFest (and how that can translate to your business)

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