Facebook Marketing 101: Understanding the Numbers

Learn how to interpret the data in Facebook Ad Manager so you can tell when your ads are successful, when they are failing, and what and how to adjust.
  • The columns you should focus on in Facebook Ad Manager
  • Analyzing the data in Ad Manager to tell if your ads were successful
  • What are impressions?
  • The difference between reach and impressions
  • How to customize the columns in ad manager
  • Breaking down reports further (sal showed by age and gender) to laser focus your ad spending
  • Setting a budget for retargeting

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