Facebook Campaign Breakdowns
- Track: Facebook Ads & Landing Pages
- Tags: Ad Manager, Best Practice, Facebook Ads, Marketing Metrics
- Air Date: July 15, 2021
Do your eyes glaze over at the thought of looking at your Facebook ad metrics? This week Sal demystifies the numbers behind Facebook campaigns.
- Important metrics to look at: Reach, Frequency, and conversions
- Clicks – what they mean and how to interpret the data
- How to see a breakdown of who’s viewing your ad
- Overrated metrics
- Case studies of the results from 3 different Creative Cinc campaigns
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