Facebook Campaign Breakdowns

Track: Facebook Ads & Landing Pages
Tags: Ad Manager, Best Practice, Facebook Ads, Marketing Metrics
Air Date: July 15, 2021

Description

Do your eyes glaze over at the thought of looking at your Facebook ad metrics? This week Sal demystifies the numbers behind Facebook campaigns.

Topics Covered

Important metrics to look at: Reach, Frequency, and conversions
Clicks – what they mean and how to interpret the data
How to see a breakdown of who’s viewing your ad
Overrated metrics
Case studies of the results from 3 different Creative Cinc campaigns

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