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Content Marketing Strategies
Tags:
4-1-1 Rule
,
AIDA
,
Blogging
,
Content Marketing
,
Customer Journey
,
Email Marketing
,
OptinMonster
Air Date: July 2, 2020
Description
In this webinar, we’re talking about content marketing: what it is & what it means, how to research topics, using content to build an email list, how to nurture your contacts, and tools he uses in his own business.
Topics Covered
What is content marketing?
Different channels to use
How to research content topics using Google
Topic research with answerthepublic.com
How to use your content to generate leads
The 4-1-1 Rule
Tools we use for email marketing
How we use tags & logic to segment email campaigns
Related Links
OptinMonster
Drip (email marketing platform)
Answerthepublic.com (topic research)
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