In this webinar, we're talking about content marketing: what it is & what it means, how to research topics, using content to build an email list, how to nurture your contacts, and tools he uses in his own business.
Tools we use:
- What is content marketing?
- Different channels to use
- How to research content topics using Google
- Topic research with answerthepublic.com
- How to use your content to generate leads
- The 4-1-1 Rule
- Tools we use for email marketing
- How we use tags & logic to segment email campaigns
