Building Your Senior Influencer Program in 2022
- Track: Senior Photography
- Tags: Direct Mail, Landing Pages, Marketing, Senior Influencers, Senior Rep Program, Seniors
- Air Date: January 31, 2022
It’s time to start marketing your senior influencer program for the upcoming year!
- Overview of the senior rep/influencer/ambassador program
- The interview process: setting up interviews, accepting and rejecting influencers
- What do influencers get?
- Surveys and styling shoots
- The experience
- Timing of what to do and when to do it: shooting, marketing, selling
- Setting ambassadors up for success with cards, posts, etc.
- Streamlining the communication process
- Marketing for first-time studios: how to get ambassadors
- Marketing for established studios: how to grow ambassadors
- Pricing & packaging
- How many reps should you have?
- Dealing with covid
- What happens if they don’t hit their numbers?
- Our posts and landing page for this year’s program
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