Beauty Brand Building & Marketing: Part 2
- Tags: Boudoir, Enter to Win Campaigns, Marketing Plans
- Air Date: May 20, 2021
In this webinar, Sal shares 7 marketing ideas you can implement to target all kinds of clients for beauty/boudoir shoots: from enter to win a free shoot, to brides to be, more mature women, and even an idea for a vendor partnership.
- Beauty portfolio review: how Sal does more artistic beauty/boudoir portraits that AREN’T what you think of when you think typical boudoir.
- Ideas for shooting boudoir that obscures the client’s face, so you can use them in your portfolio
- How to incorporate more artistic images along with more traditional boudoir.
- Running a casting call
- Enter to win – free shoot
- Bride to Be campaigns: focus on bridal boudoir
- Girls Night Out: turn a bride’s bachelorette party into a photoshoot opportunity for you!
- Shed the Layers: outdoor boudoir
- Fab at 50: target 50-59/more mature women
- Incorporating the cost of high-end retouching for beauty
- Partnering with a plastic surgeon to market to higher end clientele that want to celebrate their new procedures, bodies, etc.
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