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Beauty Brand Building & Marketing: Part 2
Tags:
Boudoir
,
Enter to Win Campaigns
,
Marketing Plans
Air Date: May 20, 2021
Description
In this webinar, Sal shares 7 marketing ideas you can implement to target all kinds of clients for beauty/boudoir shoots: from enter to win a free shoot, to brides to be, more mature women, and even an idea for a vendor partnership.
Topics Covered
Beauty portfolio review: how Sal does more artistic beauty/boudoir portraits that AREN’T what you think of when you think typical boudoir.
Ideas for shooting boudoir that obscures the client’s face, so you can use them in your portfolio
How to incorporate more artistic images along with more traditional boudoir.
Running a casting call
Enter to win – free shoot
Bride to Be campaigns: focus on bridal boudoir
Girls Night Out: turn a bride’s bachelorette party into a photoshoot opportunity for you!
Shed the Layers: outdoor boudoir
Fab at 50: target 50-59/more mature women
Incorporating the cost of high-end retouching for beauty
Partnering with a plastic surgeon to market to higher end clientele that want to celebrate their new procedures, bodies, etc.
Related Links
BONUS CONTENT: Free Session how-to guide (tailored to engagements, but could be tweaked for beauty!)
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